Frequently Asked Questions

What is Grand Cru and Etiquette?

Grand Cru and Etiquette (also written as “Grand Cru & Etiquette” or “GC&E”) is an independent French bilingual media platform dedicated to exploring and analysing wine, culture and society. Originally launched as a blog about French wine and the art of French dining for an English-speaking audience, it now offers written, video and audio content for French and international audiences, helping them develop their cultural and intercultural intelligence.

What does Grand Cru and Etiquette mean by “cultural intelligence”?

Cultural intelligence is the ability to understand what a society takes for granted but does not always make explicit: its codes, customs, cultural references and conventions. It enables us to decipher behaviour, appreciate cultural nuances and gain a deeper understanding of social relationships. We explore this concept through the lens of wine and the wider world surrounding it in France.

Who is behind Grand Cru and Etiquette?

Legal information about the publication and its legal entity can be found in our Legal Notice.

Does Grand Cru and Etiquette sell wine?

No. Grand Cru and Etiquette does not sell alcohol. Any products or producers mentioned in our content are covered strictly from an editorial, informational, cultural and educational perspective. Our aim is neither to encourage alcohol consumption nor to promote it. We approach wine as a subject of culture, heritage, society and craftsmanship, through analysis and explanation.

For further information about our commitments, please consult our Editorial Charter.

Does Grand Cru and Etiquette provide investment advice?

No. We do not provide investment advice or offer wine-related investment products. Some of our editorial content may discuss wine as a collectible or a potential investment, but such content is published for informational and editorial purposes only.

For further information, please contact us via our contact form.

Do you offer training in French wine and cross-cultural training?

Yes. We offer tailored training and support for individuals and groups, adapted to your objectives. To tell us about your project, please use our contact form.

Is Grand Cru and Etiquette’s editorial content free to access?

Yes. Unless otherwise stated, content reserved for Premium subscribers, our editorial content is freely accessible in The Journal. We also offer a free Newsletter, published twice a month.

What does a Premium subscription include?

A Premium subscription provides access to the benefits outlined on our Subscription page. Subscriptions are personal and non-transferable. Depending on the plan selected, they renew automatically on a monthly or annual basis until cancelled.

For further details, please consult our Terms and Conditions of Sale.

How often do you publish new content?

Our publishing schedule varies according to our editorial programme. New written, video and audio content is added regularly.

Does Grand Cru and Etiquette use artificial intelligence?

Our use of artificial intelligence is explained in Section 5 of our Editorial Charter.

May I quote or reproduce your content?

You are welcome to share links to our publicly accessible content. Short quotations are permitted within the limits set by applicable law, provided that Grand Cru and Etiquette and the original source are clearly acknowledged. Any substantial reproduction, adaptation, distribution or commercial use of our content requires our prior written permission.

For further details, please consult our Terms of Use.

Where is Grand Cru and Etiquette based?

Grand Cru and Etiquette is based at 60 rue François-Ier, 75008 Paris, France, and operates internationally in both French and English.

Can I propose a collaboration, partnership or editorial contribution?

Yes. We welcome proposals for collaborations, interviews, editorial contributions and partnerships. To submit a proposal, please use our contact form and briefly outline your idea.

You can also consult Section 7 of our Editorial Charter for further information about our approach to collaborations.

How can I contact Grand Cru and Etiquette?

You can email us directly via our contact form.