Armand Heitz, a French winemaker lying on his back in tall grass, smiling with eyes closed, wearing glasses, a hat, and a coat. Vines Chassagne Montrachet 1er Cru Maltroie
Purple quotation marks.

Armand Heitz ruffles feathers, and he makes no apology for it. He accuses his region of being “forty years behind” and rails against an appellation system deaf to change. His answer to a warming climate and exhausted soils: regenerative farming that repairs the land rather than mining it, before it's too late.

In forty years,
there won’t be
a single vine
left in Burgundy

— Armand Heitz, Winemaker
Coming 1 October 2026

Coming 1 October 2026

FROM THE JOURNAL

Journal
Does Beaujolais Have a Premier Cru? Fleurie’s Bid for Rank
Terroir & Heritage
Does Beaujolais Have a Premier Cru? Fleurie’s Bid for Rank
Terroir & Heritage

Beaujolais has no premier cru. In 2023, Fleurie applied to the INAO to classify seven lieux-dits, the first bid to give Gamay a rank of its own.

Read more →
Terroir & Heritage
Provence Rosé Wine: From Beach Drink to Cultural Icon
Terroir & Heritage
Provence Rosé Wine: From Beach Drink to Cultural Icon
Terroir & Heritage

Why is Provence rosé so pale? From Domaines Ott to Saint-Tropez: how it is made, its grapes, food pairings and prices, and what it says about us.

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Terroir & Heritage
Why Paris Is Still the Food Capital of the World
Wine & Culture
Why Paris Is Still the Food Capital of the World
Wine & Culture

French cuisine is no longer the world’s best — so why is Paris still the food capital of the world? Food historian Loïc Bienassis explains the enduring power of French food culture and French cuisine culture.

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Wine & Culture
Burgundy Wine Investment: When Terroir Becomes an Asset
Business of Wine
Burgundy Wine Investment: When Terroir Becomes an Asset
Business of Wine

Is Burgundy still a good wine investment? Selectively, and for the long term: centuries of terroir, a 34% correction and a climate risk prices ignore.

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Business of Wine

ALL ARTICLES →

ALL ARTICLES →

DIGITAL MAGAZINE
09 / 2026

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A series of frames depict a scene of a man and woman dining at a restaurant. In the first frame, they are shown as simple black and white line drawings. In the subsequent frames, the scene gradually becomes fully rendered with detailed interior and exterior backgrounds, featuring a man in a tuxedo and woman in elegant attire, both holding glasses of red wine, in an elegant room with wood paneling, a chandelier, and a scenic view of a city and vineyards outside.
A series of frames depict a scene of a man and woman dining at a restaurant. In the first frame, they are shown as simple black and white line drawings. In the subsequent frames, the scene gradually becomes fully rendered with detailed interior and exterior backgrounds, featuring a man in a tuxedo and woman in elegant attire, both holding glasses of red wine, in an elegant room with wood paneling, a chandelier, and a scenic view of a city and vineyards outside.

How Wine Became a Status Symbol

Why does a bottle of wine say so much about the person who orders it? This essay reads wine as a language of social status, and traces how an everyday drink became a marker of class and distinction.

Journal
French Wine Diplomacy: The Bottle as Soft Power
Business of Wine
French Wine Diplomacy: The Bottle as Soft Power
Business of Wine

What is French wine diplomacy? From Louis XIV to the 2026 tariff threats, how France uses wine as soft power, and why a bottle can carry political weight.

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Business of Wine
How Taste Makes a Wine’s Value, and Value Remakes Taste
Business of Wine
How Taste Makes a Wine’s Value, and Value Remakes Taste
Business of Wine

Is your taste in wine really yours? From Bourdieu to Robert Parker and the 1855 Classification: how taste makes a wine's value, and value remakes taste.

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Business of Wine
French Table Manners: The Social Codes Behind Every Gesture
Etiquette & Codes
French Table Manners: The Social Codes Behind Every Gesture
Etiquette & Codes

From Louis XIV to the business lunch: how French table manners and dining etiquette still encode power, status and belonging — and what every gesture really signals.

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Etiquette & Codes
Vintage illustration of five men in a room with bottles, toasting with drinks, one man standing with arms outstretched, a woman in a red dress with a white apron serving at the back, and an open window with trees outside.
Vintage illustration of five men in a room with bottles, toasting with drinks, one man standing with arms outstretched, a woman in a red dress with a white apron serving at the back, and an open window with trees outside.

“Bon Vin”: The Art of
Raising a Glass,
Between Tribute
& Caricature

A picture that celebrates good fellowship even as it smiles at its excesses, and that reveals a great deal about the manners and mores of a bygone popular France.