French Wine • Culture • Hospitality

Consulting & Education

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Founded in France in January 2025, Grand Cru & Etiquette specializes in French wine, offering personalized consulting, tailored education, and immersive experiences in oenology and sommellerie. Through our website, we reveal the hidden codes of French wine, culture, power, and hospitality with insightful, in-depth educational content.

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Articles & Insights

Featured
“Bon Appétit” in France: Polite Gesture or Social Faux Pas?
French Etiquette
“Bon Appétit” in France: Polite Gesture or Social Faux Pas?
French Etiquette

Is “Bon Appétit!” polite in France, or a faux pas? Learn the meaning, etiquette, and how to say it without offending French dining culture.

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French Etiquette
Wine as a Metaphor for Life, Leadership, and Growth
Business and Society
Wine as a Metaphor for Life, Leadership, and Growth
Business and Society

Explore how wine mirrors life, leadership, and career growth, offering lessons on youth, maturity, and embracing decline.

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Business and Society
French Spirits Guide: Cognac, Armagnac, Calvados, Pastis, Rhum, and Beyond
Spirits Education
French Spirits Guide: Cognac, Armagnac, Calvados, Pastis, Rhum, and Beyond
Spirits Education

Explore the world of French spirits, including Cognac, Armagnac, Calvados, Pastis, Absinthe, and Rhum Agricole. Learn about flavors, regions, serving tips, and what makes these spirits unique.

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Spirits Education
French Business Etiquette Guide for Global Professionals
Business and Society
French Business Etiquette Guide for Global Professionals
Business and Society

Learn why mastering French business culture is essential for global professionals. Discover expert tips on meetings, communication, networking, dining etiquette, and hierarchy to succeed in France’s corporate environment.

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Business and Society
Understanding Bordeaux’s Official Wine Classifications
Wine Education
Understanding Bordeaux’s Official Wine Classifications
Wine Education

Discover the significance of Bordeaux’s official wine classifications, including Médoc (with its Cru Bourgeois and Cru Artisan), Saint-Émilion, Sauternes & Barsac, and Graves & Pessac-Léognan. Explore how these rankings showcase the region’s finest châteaux, highlight wine quality, and celebrate prestige.

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Wine Education
Understanding French Wine Sweetness: Strategy for Industry and Consumers
Wine Education
Understanding French Wine Sweetness: Strategy for Industry and Consumers
Wine Education

Explore the strategic impact of sweetness in French still and sparkling wines. Learn about residual sugar levels, food pairings, and market insights to optimize wine selection, marketing, and consumer experience.

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Wine Education

Our Services

Remote Wine List Creation Service

100% Online. Available in French & English.

Selecting the right wines should be a pleasure, not a source of uncertainty.

Ideal for refined dinners, private events, intimate restaurants, wine bars, or curated culinary experiences.

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Remote Wine Cellar Creation Service

100% Online. Available in French or English.

Start or develop your wine cellar, stress-free, with wines that match your project.

Perfect for private collectors, wine enthusiasts, and professionals seeking a refined French wine selection.

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Stories & Video Tours

Our videos will be available from June 2026 onwards.

  • VINYARDS & ESTATES

    Join us to visit France’s breathtaking vineyards, historic châteaux, and intimate or UNESCO-listed cellars. Meet passionate winemakers and wine experts through exclusive interviews, and immerse yourself in the rich culture, heritage, and artistry of French winemaking.

  • RESTAURANTS & HOTELS

    Explore stunning destinations across France, stay in charming hotels, and indulge in the finest French gastronomy. Learn culinary secrets from expert chefs and sommeliers for an unforgettable gourmet journey.

  • THE ART OF ELEGANT LIVING

    Master the art of the table, enhance your home with luxurious linens and signature scents, and learn from experts how to create an atmosphere that truly reflects your style.

Coming Soon!