Armand Heitz, a French winemaker lying on his back in tall grass, smiling with eyes closed, wearing glasses, a hat, and a coat. Vines Chassagne Montrachet 1er Cru Maltroie
Purple quotation marks.

Armand Heitz ruffles feathers, and he makes no apology for it. He accuses his region of being “forty years behind” and rails against an appellation system deaf to change. His answer to a warming climate and exhausted soils: regenerative farming that repairs the land rather than mining it, before it's too late.

In forty years,
there won’t be
a single vine
left in Burgundy

— Armand Heitz, Winemaker
Coming 1 October 2026

Coming 1 October 2026

FROM THE JOURNAL

Journal
Beaujolais Premier Cru: Fleurie’s Gamble to Break Burgundy’s Monopoly on Rank
Terroir & Heritage
Beaujolais Premier Cru: Fleurie’s Gamble to Break Burgundy’s Monopoly on Rank
Terroir & Heritage

Beaujolais has no premier cru. In 2024, Fleurie applied to the INAO to classify seven lieux-dits, the first bid to give Gamay a rank of its own.

Read more →
Terroir & Heritage
Provence Rosé Wine: From Beach Drink to Cultural Icon
Terroir & Heritage
Provence Rosé Wine: From Beach Drink to Cultural Icon
Terroir & Heritage

Why is Provence rosé so pale? From Domaines Ott to Saint-Tropez: how it is made, its grapes, food pairings and prices, and what it says about us.

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Terroir & Heritage
Why Paris Is Still the Food Capital of the World
Wine & Culture
Why Paris Is Still the Food Capital of the World
Wine & Culture

French cuisine is no longer the world’s best — so why is Paris still the food capital of the world? Food historian Loïc Bienassis explains the enduring power of French food culture and French cuisine culture.

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Wine & Culture
Wine Etiquette for Non-Drinkers: How to Handle a Dinner Without Drinking
Etiquette & Codes
Wine Etiquette for Non-Drinkers: How to Handle a Dinner Without Drinking
Etiquette & Codes

You do not need to drink to master wine at a dinner. Learn the etiquette, the phrases and the questions that keep non-drinkers fully in the conversation. Wine literacy is not optional — it is an asset.

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Etiquette & Codes

ALL ARTICLES →

ALL ARTICLES →

DIGITAL MAGAZINE
09 / 2026

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MOST POPULAR

How Wine Became a Status Symbol

Why does a bottle of wine say so much about the person who orders it? This essay reads wine as a language of social status, and traces how an everyday drink became a marker of class and distinction.

Journal
The Bottle as a Diplomat: How French Wine Quietly Shapes World Power
Business of Wine
The Bottle as a Diplomat: How French Wine Quietly Shapes World Power
Business of Wine

From state banquets to trade tables, French wine has long been an instrument of soft power. How the bottle became a quiet ambassador — and what it still signals today.

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Business of Wine
How Taste Becomes Value, and Value Remakes Taste
Business of Wine
How Taste Becomes Value, and Value Remakes Taste
Business of Wine

What makes a wine valuable? Taste feels personal, but it is inherited and made. It sets a wine's value, and that value, in turn, remakes the taste we think is ours.

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Business of Wine
French Table Manners: The Social Codes Behind Every Gesture
Etiquette & Codes
French Table Manners: The Social Codes Behind Every Gesture
Etiquette & Codes

From Louis XIV to the business lunch: how French table manners and dining etiquette still encode power, status and belonging — and what every gesture really signals.

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Etiquette & Codes
Vintage illustration of five men in a room with bottles, toasting with drinks, one man standing with arms outstretched, a woman in a red dress with a white apron serving at the back, and an open window with trees outside.
Vintage illustration of five men in a room with bottles, toasting with drinks, one man standing with arms outstretched, a woman in a red dress with a white apron serving at the back, and an open window with trees outside.

“Bon Vin”: The Art of
Raising a Glass,
Between Tribute
& Caricature

A picture that celebrates good fellowship even as it smiles at its excesses, and that reveals a great deal about the manners and mores of a bygone popular France.