French Wine • Culture • Hospitality
Founded in France in January 2025, Grand Cru & Etiquette specializes in French wine, offering personalized consulting, tailored education, and immersive experiences in oenology and sommellerie. Through our website, we reveal the hidden codes of French wine, culture, and hospitality with insightful, in-depth educational content.
Explore how French wine has become a powerful tool of international diplomacy and soft power, shaping trade, culture, and global influence from Bordeaux to Champagne.
Explore the limits of AI in food and wine pairing and why human expertise remains irreplaceable in the world of taste.
Learn how to choose the perfect wine gift. From vintage and food pairing to organic and biodynamic options, discover what your bottle says about you.
Is “Bon Appétit!” polite in France, or a faux pas? Learn the meaning, etiquette, and how to say it without offending French dining culture.
Discover how to read a French wine label without being misled. Decode vintage, sweetness, alcohol, and producer types to choose wine confidently beyond marketing.
Discover the significance of Bordeaux’s official wine classifications, including Médoc (with its Cru Bourgeois and Cru Artisan), Saint-Émilion, Sauternes & Barsac, and Graves & Pessac-Léognan. Explore how these rankings showcase the region’s finest châteaux, highlight wine quality, and celebrate prestige.
Explore the fascinating history of Provence rosé, from its innovative origins to its pale pink elegance. Discover why this summer icon is loved worldwide for its flavor, freshness, and versatility.
Discover why wine tasting is deeply subjective: explore cultural, social, and cognitive influences and learn to trust your own palate.
Learn how to read a wine list, so you can communicate clearly with the sommelier, understand their food and wine pairing recommendations, and confidently select the perfect bottle that reflects both your personal taste and the subtle nuances of the menu.
Wine tourism and UNESCO-listed vineyards are transforming France into the world’s leading luxury wine destination and investment frontier.
Explore French dining etiquette, food and wine pairing, Parisian wine culture, and the revival of slow. Discover how France transforms meals into ritual, leadership, and human connection.
Explore why French wine consumption is declining, how health, lifestyle, and generational shifts impact trends, and what this means for producers and the future of French wine culture.
