You read the room.
Just not this one.
Grand Cru & Etiquette is a Paris-based private advisory and independent media platform.
We work with executives and leaders — international and French — for whom the codes of French professional culture are a competitive advantage. Through the prism of French wine, we decode the professional signals and unwritten rules that determine outcomes at the highest level, and make them legible and applicable. Together, we turn French cultural intelligence into trust, influence, and the deals that follow. We also publish original analysis on French wine, professional culture, and the hidden codes of power — for an audience that reads to think.
THE FIRST ISSUE • JUNE 2026
Wine • Culture • PowerUnderstanding the codes is not a luxury.
It is an advantage.
A quarterly study of the codes that govern the French professional table.
At the French professional table, the most powerful signals are never explicit. Issue 01 decodes them — from reading a wine list before the wine, to the meaning of silence, to the bottle as a strategic statement.
With contributions from
Francesco Cosci, Wine Director, Le Bristol Paris, Paris • Jean-Charles Letellier, Founder of Vinifield, Bordeaux • Loïc Bienassis, Historian and Research Officer, IEHCA, University of Tours • Léna Guillou, Marketing Manager, Maison Legrand Filles et Fils, Paris • Jeneviève Saint-Jacques, Ambassadrice de l'Art de Vivre, Paris
And courtesy of
Fondation Jean Monnet pour l'Europe, Lausanne, Switzerland • Munchmuseet, Oslo, Norway • Maison Legrand Filles et Fils, Paris, France • Domaine Henri Bourgeois, Sancerre, France • The University of Chicago Press, USA • Harvard University Press, USA • Editions Points, France
