French Wine & Hospitality Consulting

White graphic of a water droplet with a bunch of grapes and a leaf inside.

in France and remotely

About us

Founded in France in January 2025, Grand Cru and Etiquette embodies savoir-faire, authenticity, and the art of sharing. The House is dedicated to conveying the culture of French wines, spirits, and refined hospitality to both enthusiasts and professionals around the world.

Our mission is to make refinement a memorable, deeply human experience, one that is open to all. Through personalized wine guidance and immersive workshops devoted to French wines and spirits, culture, and etiquette, we support you in elevating your experiences, impressing your guests, and moving with confidence within a sophisticated world.

Our website also offers curated educational and inspiring content, designed to enrich your knowledge or simply nurture your curiosity and passion.

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 What we offer

  • Line drawing of a man holding a glass of red wine, smiling.

    French Wine Advisory Services

    Personalized guidance to build, manage, or refine your wine cellar, collection, and wine list, enhancing your enjoyment of wine on every occasion and with every dining experience

  • A teacher with two students in a classroom, gesturing with hands, with books on the desk.

    French Wine and Culture Education

    Courses and workshops covering French wine regions, grape varieties, tasting techniques, and food-and-wine pairings, designed to enhance your knowledge and expertise.

  • Line drawing of a dining table set with a vase, wine glasses, a plate, and utensils, flanked by two wooden chairs.

    French Dining and Wine Service Workshops

    Training in the art of French dining, wine etiquette, service standards, and cultural protocols to enhance the guest experience.

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Perfect Your Wine and Dining Etiquette

Image showing three books about wine etiquette with annotations. The first book on the left is titled "20 Wine Etiquette Mistakes to Avoid for a Classy Sip," with an arrow and the question "Are you making these mistakes?" The middle book is titled "Complete Guide: How To Dine Like The French, Table Manners and Dining Etiquette," with the instruction "Unock the Vocabulary." The third book on the right is titled "French Wine Glossary" with a background of a vineyard. The background color is maroon, and there are playful doodles, including a person with a questioning expression and a key.
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