The Journal
Wine, Culture and Power
Original analysis on French wine, professional culture, and the hidden codes of power.
For executives, and culturally engaged readers worldwide.
One feature or essay per month.
The French Paradox, Revisited: When the World's Wine Country Stops Drinking
French wine consumption has fallen over 60% since 1960. This is not merely a public health story — it is a geopolitical and economic signal whose implications extend far beyond France.