About This Publication
The online editorial imprint of Grand Cru & Etiquette brings together articles and essays exploring wine, culture, etiquette and contemporary power dynamics, and is registered under ISSN 3156‑058X.
How to Talk About Wine Without Drinking
Not drinking does not mean not knowing. For executives who choose not to drink, wine literacy is not optional — it is a professional asset. A practical guide to fluency without the glass.
The French Paradox, Revisited: When the World's Wine Country Stops Drinking
French wine consumption has fallen over 60% since 1960. This is not merely a public health story — it is a geopolitical and economic signal whose implications extend far beyond France.