French Wine, Spirits & Hospitality Consulting Services
in France and remotely
We guide enthusiasts and professionals around the world navigate the complexities of French wine, spirits, and hospitality. Our approach delivers clear, practical insights that build authentic expertise, elevate service standards, and inspire confidence in elegant hosting.
What we offer
-
Wine Advisory Services
Guidance in building, managing, or refining a private wine cellar, wine collections, and wine lists, designed to elevate your enjoyment of wine and every dining experience.
-
French Wine & Culture Education
Courses and workshops covering wine regions, grape varieties, tasting techniques, and food-and-wine pairings, designed to enhance your knowledge and expertise.
-
Hospitality Workshops
Training in the art of French dining and wine etiquette, service standards, and cultural etiquette to enhance the guest experience.
About us
Founded in France in January 2025, Grand Cru and Etiquette brings the elegance of French wine, spirits, and refined hospitality to enthusiasts and professionals worldwide. We combine centuries of savoir-faire with authenticity, simplicity, and a passion for sharing.
From personalized wine advisory to immersive workshops on French wine and spirits, culture, and etiquette, our mission is to make refinement accessible, memorable, and deeply human, guiding our clients to elevate their experiences, impress guests, and confidently navigate the world of fine wine and sophisticated hospitality.
✒︎ Explore Our Latest Insights
Perfect Your Wine and Dining Etiquette
Have you ever wondered if you might be making simple mistakes when it comes to wine, spirits or dining etiquette?
The truth is, many wine myths persist, and even the fundamentals of French table manners are not always as obvious as they seem.
These practical guidebooks were created to help you navigate common pitfalls, build confidence, and enjoy every glass and meal to the fullest.
Inside, you’ll find:
20 common wine mistakes — explained and corrected so you can elevate your tasting instantly.
French dining etiquette simplified — clear do’s and don’ts you can apply immediately.
Essential French wine vocabulary — speak confidently and feel at ease in any setting.
Subscribe to download your complimentary guidebooks and start mastering French wine and dining like a true insider.