About This Publication
The online editorial imprint of Grand Cru & Etiquette brings together articles and essays exploring wine, culture, etiquette and contemporary power dynamics, and is registered under ISSN 3156‑058X.
What Wine to Order at a Business Dinner: The Choice That Elevates You Without Overdoing It
What wine should you order at a business dinner? How to choose the right bottle for each setting — a first meeting, a table of connoisseurs, a summer terrace.
How to Talk About Wine Without Drinking
Not drinking does not mean not knowing. For executives who choose not to drink, wine literacy is not optional — it is a professional asset. A practical guide to fluency without the glass.
Doing Business in France: Cultural Codes, Hierarchy and Professional Etiquette
Hierarchy, formality, the long table — French professional culture operates on unwritten codes. A cultural intelligence guide for international executives navigating France.
Bon Appétit: What It Really Means in France — And What It Says About Your Rank
Bon appétit means more than "enjoy your meal" in France. Who says it, when, and why. A cultural intelligence analysis of the codes that decide rank at the French table — for those who need more than good manners.
The French Paradox, Revisited: When the World's Wine Country Stops Drinking
French wine consumption has fallen over 60% since 1960. This is not merely a public health story — it is a geopolitical and economic signal whose implications extend far beyond France.
Wine, the Table and the Gaze of Others
From royal ceremony to contemporary social performance: an anatomy of power at the French table, and why every gesture still signals rank to those who know how to read it.