The Journal
Wine, Culture and Power
Original analysis on French wine, professional culture, and the hidden codes of power.
Written for executives, investors, and culturally engaged readers worldwide.
One original feature or essay each month.
The Engineering of Taste — Winemaking as Value Strategy
A Romanée-Conti and a bunch of grapes share the same raw material. What separates them is value engineering. A strategic analysis of French winemaking and grand cru pricing.
AI Will Not Replace Wine Professions
Robots in the vineyard, algorithms at harvest: AI is transforming wine professions — but will never replace them. Here is why human expertise is becoming rarer, and more valuable.