Explore two wine consumer archetypes, snobs and label drinkers, and uncover insights on luxury behavior, status signaling, and market strategy.

Discover why wine consumption is declining in France while countries like the U.S., China, and Australia are seeing a wine boom. A global analysis of shifting drinking habits.

Discover when adding ice to wine is acceptable and what it reveals about evolving consumer habits. Explore tradition vs. modern preferences, generational trends, and strategic insights for wine brands.

Discover what your wine choice reveals about your personality type. Backed by psychology, science, and wine consumer behavior insights.